Privacy Policy

WFC LA Privacy Policy
Last Updated: January 31, 2025

This Privacy Policy (“Policy” or “Privacy Policy”) describes how Angel City FC (“WFC LA,” “we”, “us” or “our”) collects, uses, and discloses to others your Personal Information, including when you use our websites and mobile applications (collectively the “Websites”) and when you engage with us offline (collectively, the “Services”). This Policy also informs you of your rights and choices about the use of your information. 

By using this website and otherwise interacting with us, you agree to the terms of our Terms of Service, including this Policy.  If you do not agree with this Privacy Policy and the Terms of Service, please do not use the Websites or any Service.

This Policy does not cover the Personal Information we collect about employees and independent contractors, or job applicants. 

Notice at Collection: Types of Information We Collect

We collect the following categories of Personal Information: 

  • “Personal Identifiers” -  first and last name, birthdate, email address, your home or billing address, telephone numbers, username and password, IP address, social security number, and (if you link social media accounts and provide your consent) social media handles and information associated with them, including without limitation, social media contacts, friends, or followers and information about activities on each social media platform users connect to our Services.
  • “Protected Class information” – race, ethnicity, age, sex and gender and gender identity.
  • “Professional Information” - level of education and professional background; coaching  licenses and certifications obtained; title and employer information.
  • “Commercial Information” - credit or other payment card information, records of tickets or other products ordered or considered.
  • “Internet or Other Electronic Activity Information” - device and browser type, browser language, access times, pages visited, referring website addresses, carrier name, browsing and search history on our Websites, and information regarding your interaction with our Websites and advertisements.
  • Inferences drawn from Personal Information we collect.
  • “Sensitive Personal Information” - social security number; race, ethnicity, gender identity. 

We have collected the same categories of Personal Information in the 12 months prior to the date of this Privacy Policy.

Notice at Collection: Purposes for Collection of Personal Information

We collect your Personal Information to allow you to purchase tickets, merchandise, and other products and Services we offer and provide; to provide our Services; to register your account(s) on the Websites; to subscribe to our newsletter; to contact you from time to time; to provide you with information about our Services, organization, and our community events and programs; to facilitate your participation in our community events and programs, including but not limited to our Player 22 Program and ACFC Coach Network, and sweepstakes or contests; for customer support; to deliver advertisements and marketing promotions and offers about matches, products, and experiences we think may be of interest to you; to respond to your inquiries; to customize your experience; to audit and analyze the placement and effectiveness of our advertisements and other marketing efforts.

We also use Personal Information to monitor or improve our Websites; for internal business analysis; to prevent fraud, activities that violate our Terms of Service or other contracts, or that are illegal; and to protect our rights and the rights and safety of our users or others.

For those who interact with us in a commercial capacity, we use your Personal Information to engage in business transactions with the entity you represent and market to or engage in diligence with the entities you represent. 

Notice at Collection: Categories of Personal Information We Sell or Share and Related Information

When we engage in digital advertising, we sell or share for cross-context behavioral advertising the following categories of Personal Information: personal identifiers and internet or other electronic activity information.  

These categories of Personal Information are sold to or shared for cross-context behavioral advertising to advertising networks and other companies that facilitate digital advertising. We engage in such sales and sharing to facilitate digital advertising that is able to reach people that are most likely to be interested in the Services we provide.  We do so by allowing third parties to place cookies or other tracking technologies on our website that may collect information about your online activities over time and across different websites or applications.  For more information about the use of cookies and other tracking technologies, see the section “Cookies and Web Beacons” below.  

If you are a California resident and would like to opt-out of the sale or “sharing” of your Personal Information, please click here. We do not discriminate against you because you opt out of the sale or sharing of your Personal Information. 

We do not sell or share for cross-context behavioral advertising any of the other categories of Personal Information we collect.

Notice at Collection: Retention Periods

We retain the categories of Personal Information we collect for the length of time necessary to provide our Services and to comply with legal obligations or to protect our legal rights.

Sources From Which We Collect Personal Information

We collect Personal Information directly from individuals that use our Websites, purchase tickets and merchandise, engage with our community projects, enter into sweepstakes and contests, complete surveys, and who otherwise provide us with their Personal Information.  

We collect Personal Information from third parties we partner with or retain to assist in providing our Services, facilitating our surveys or holding our events and games.  We also collect Personal Information from representatives of entities with which we do business or may do business, data aggregators, and data brokers. We may also collect Personal Information from parties that assist us with marketing and demographic studies.  

Use or Disclosure of Sensitive Personal Information for Inferring Characteristics

We do not use or disclose sensitive Personal Information to create profiles about or infer characteristics about individuals, or for any purposes other than providing our Services.  

Disclosure of Personal Information For Business Purposes in the Past 12 Months

The following chart describes the categories of Personal Information we disclosed for a business purpose in the 12 months prior to the date of this Policy:

Categories of Consumers’ Personal Information

Categories of Entities to Which We Disclosed Personal Information for Business Purposes

Personal identifiers: first and last name, birthdate, email address, your home or billing address, telephone numbers, username and password, IP address, your social media handles and information associated with them, including without limitation, your social media contacts, friends, or followers and information about your activities on each social media platform you connect to our Services.

Service providers that process purchases and payments, ship merchandise or other products, verify customer and vendor information, manage customer and vendor information and provide customer service, facilitate newsletter, email communications and text messaging, operate contests and sweepstakes, conduct surveys, provide security services and cloud-based data storage, host our website and assist with other IT-related functions, advertise and market our Services, facilitate and assist in the operation of our community projects and partnerships, provide analytics information, and provide legal and accounting services.

Protected class information: race,* ethnicity,* age, sex,* gender,* gender identity,* disability or physical limitation information*

Service providers that process purchases and payments, ship merchandise or other products, verify customer and vendor information, manage customer and vendor information and provide customer service, facilitate newsletter, email communications and text messaging, operate contests and sweepstakes, conduct surveys, provide security services and cloud-based data storage, host our website and assist with other IT-related functions, advertise and market our Services, facilitate and assist in the operation of our community projects and partnerships, provide analytics information, and provide legal and accounting services.

Professional information: level of education and professional background; licenses and certifications obtained; title and employer information 

Service providers that process purchases and payments, ship merchandise or other products, verify customer and vendor information, manage customer and vendor information and provide customer service, facilitate newsletter, email communications and text messaging, operate contests and sweepstakes, conduct surveys, provide security services and cloud-based data storage, host our website and assist with other IT-related functions, advertise and market our Services, facilitate and assist in the operation of our community projects and partnerships, provide analytics information, and provide legal and accounting services.

Commercial and financial information: credit or other payment card information, records of tickets or other products ordered or considered.

Service providers that process purchases and payments, ship merchandise and other products, verify customer and vendor information, manage customer and vendor information and provide customer service, operate contests and sweepstakes, conduct surveys, facilitate newsletter, email communications and text messaging, provide security services and cloud-based data storage, advertise and market our Services, provide analytics information, and provide accounting services.

Internet or other electronic activity information: device and browser type, browser language, access times, pages visited, referring website addresses, carrier name, browsing and search history on our Websites, and information regarding interactions with our Websites and advertisements.

Service providers that provide security services and cloud-based data storage, host our website and assist with other IT-related functions, advertise and market our Services, and provide analytics information.

Inferences drawn from personal information collected 

Service providers that process purchases and payments, ship merchandise and other products, verify customer and vendor information, manage customer and vendor information and provide customer service, email communications and text messaging, advertise and market our Services, and provide analytics information.

 

* - Sensitive Personal Information

Business Purposes for Such Disclosures 

We disclosed the aforementioned categories of Personal Information to the categories of third parties identified above for the following purposes: to manage customer, supplier and vendor accounts and relationships; process purchases and payments; ship merchandise and other products we sell; verify customers’ identities; provide customer service; fulfill orders for our Services; engage in advertising and marketing; operate contests and sweepstakes; conduct surveys; operate our IT systems and secure our systems; facilitate and assist in the operation of our community projects and partnerships; provide analytics information; prevent fraud and other illegal activities; and to obtain professional advice about legal and accounting matters.    

Additional Information About How We May Disclose Personal Information and Purposes for Disclosures

We may also disclose your Personal Information as required or permitted by law to comply with a subpoena or similar legal process or government request, or when we believe in good faith that disclosure is legally required or otherwise necessary to protect our rights and property or the rights, property or safety of others, including to law enforcement agencies, and judicial and regulatory authorities. We may also disclose your Personal Information to third parties to help detect and protect against fraud or data security vulnerabilities. And we may disclose or transfer your Personal Information to a third party in the event of an actual or potential sale, merger, reorganization of our entity or other restructuring.

Use of Phone Numbers for Text Messages

You may provide us with your phone number to allow us to send you text messages that will allow you to access mobile tickets or for other transactional purposes (collectively, “transactional services”).  If you provide us with your phone number solely for these transactional services, we will only share your phone number with vendors that may assist us in providing transactional services.   

Cookies and Web Beacons

To help us serve you better, we may collect information from you through technologies such as “cookies” and “web beacons” (which are also called clear GIFs, pixel tags, or pixels) or by tracking IP addresses.

  • “Cookies” are small data files that are stored by your web browser when you interact with a website. When you visit a webpage, the cookie sends back Device Identifiable Information.
  • “Web beacons” are small graphic images (usually invisible) that can be embedded in content and ads on a webpage that track usage of the Websites and effectiveness of communication. These web beacons can then be used to recognize our cookies and to monitor certain user interactions with a website.

Cookies operate in the background, and you may set your browser to notify you when you receive a cookie. You can turn cookies off by adjusting your Web browser settings or at www.youradchoices.com, but doing so may make it difficult to use some of the features on the Websites or the features may not be available to you. We may use cookies to make your Website experience easier by, for example, remembering your preferences, keeping track of your login name, password and, if such Services are available on the Websites, if you want to buy things while on the Websites, your “shopping cart.” We may also use these tracking technologies to help identify irregular behavior, prevent fraudulent activity, and improve security.

We also allow third parties (including Google and Meta) to use tracking technologies on our Websites for analytics and advertising. They assist in helping display advertisements, tailor advertisements to your interests and to assist in determining if you require assistance or are having problems navigating on our website. Some of the third parties are our service providers that may use certain technologies to record your interactions with the Websites, including without limitation, your keystrokes and mouse clicks, and information about when, how and from where you accessed our sites. This information is used to help us manage our Websites and provide a good user experience. 

We use Google Analytics to evaluate the use of our website. Google Analytics uses cookies and other identifiers to collect information, such as how often users visit a Site, what pages they visit when they do so, and what other websites they visited prior to visiting our Site. For information about Google’s privacy practices, please refer to the Google Privacy Policy: https://policies.google.com/privacy?hl=en-US#infocollect.

Do Not Track 

 “Do Not Track” (DNT) is a privacy preference that users can set in certain web browsers.  The Websites and Services do not currently support DNT requests.

Data Security 

We implement and maintain commercially reasonable security efforts to protect the Personal Information in our possession. However, no method of transmission or storage of data is 100% secure, and reasonable security is a process that involves risk management rather than risk elimination. While we are committed to maintaining a reasonable information security program, no such program can be perfect; in other words, all risk cannot reasonably be eliminated. Data security incidents and breaches can occur due to factors that cannot reasonably be prevented. 

Third Party Websites and Social Media Buttons

Our Sites may contain links to third party websites, including those of some of our partners and also including social media buttons that link to social media platforms. This Policy does not govern how those third parties or social media platforms collect or use Personal Information and we do not endorse or have control over their practices.  The privacy policies and terms of use for those third parties’ websites/apps or social media platforms govern those companies’ privacy practices. We are not responsible for the content or privacy practices of any third-party websites or platforms.

Changes to this Privacy Policy

You should review this Privacy Policy periodically as we may modify it from time to time. If we change our Privacy Policy in the future, we will post the changed Privacy Policy on the Websites. You will be able to determine what version of the Privacy Policy applies by the “Last Updated” date. When we make material changes to this Privacy Policy, we will notify you by posting a notice on our Websites.   

Children’s Data

Our products and website are not directed to minors under the age of 13 , and we do not knowingly collect Personal Information from children under 13, nor do we knowingly sell or share for purposes of behavioral advertising the Personal Information of children under the age of 16. If you are a parent and you believe your child has given us information, you can contact us at hello@wfcla.co and we will take appropriate steps to investigate and address the issue.

Accessibility

We are committed to ensuring that our communications are accessible to people with disabilities. To make accessibility-related requests or report barriers, please contact us at hello@wfcla.co. 

California Privacy Rights

California Consumer Privacy Act (CCPA) Rights

If you are a California resident, then you also have certain rights under the CCPA regarding your Personal Information:

Not all information sharing is covered by the “Shine The Light” requirements and only information on covered sharing will be included in our response. Under California law, businesses are only required to respond to a request once during any calendar year.

Right to Know

California residents have the right to know and see what data we have collected about you since January 1, 2022, including:

  • The categories of Personal Information we have collected about you;
  • The categories of sources from which the Personal Information is collected;
  • The business or commercial purpose for collecting, selling or sharing for cross-context behavioral advertising your Personal Information;
  • The categories of Personal Information about you that the business sold, shared for cross-context behavioral advertising, or disclosed for a business purpose;
  • The categories of third parties with whom we have sold, shared or disclosed for a business purpose your Personal Information; and
  • The specific pieces of Personal Information we have collected about you.

Right to Delete

California residents have the right to request that we delete the Personal Information we have collected from you (and direct our Service Providers to do the same), subject to exceptions under the law. 

Right to Correct

California residents have the right to request that we correct Personal Information we hold that you believe is not accurate.  We will take steps to determine the accuracy of the Personal Information that is the subject of your request to correct, and in doing so will consider the totality of the circumstances relating to the Personal Information you have identified as being incorrect.  We may ask that you provide documentation regarding your request to correct to assist us in evaluating the request.

Right to Opt Out of Sale/Sharing

California residents have the right to request that we stop selling their personal information or sharing it with third parties for the purpose of cross-context behavioral advertising.  

Opt-out Preference Signals

An opt-out preference signal is sent by a platform, technology, or mechanism on behalf of consumers and communicates a consumer’s choice to opt out of the sale and sharing of personal information for cross-context behavioral advertising with all businesses that recognize the signal, without having to make individualized requests.  The signal can be set on certain browsers or through opt-out plug-in tools.  

We recognize the Global Privacy Control signal and do so at the browser level and it does not apply to personal information we may collect offline or that we may associate only with your name or email address.  This means that if the signal is sent through a specific browser, we will recognize it for that browser only, and only with respect to the identifiers for that browser.  If you would like more information about opt-out preference signals, including how to use them, the Global Privacy Control website has such information (https://globalprivacycontrol.org/). 

Exercising CCPA Rights

To exercise CCPA rights to know, delete, or correct Personal Information, please submit a request to us here.  We will first acknowledge receipt of your request within 10 business days of receipt of your request. We will then provide a substantive response to your request within 45 days from when we receive your request, although we may be allowed to take longer to process your request in certain jurisdictions or under certain circumstances. If we expect your request is going to take us longer than normal to fulfill, we will let you know.

You can direct us not to sell your Personal Information or share it for purposes of cross-context behavioral advertising here. For such requests, we will comply no later than 15 business days after receipt of your request.  

Verification of Identity – Requests to Know, Delete or Correct 

We will ask you for two pieces of Personal Information and attempt to match those to information that we maintain about you.

If we are unable to verify your identity with the degree of certainty required, we will not be able to respond to the request.  We will notify you to explain the basis of the denial.

Authorized Agents

You may designate an agent to submit requests on your behalf.  The agent can be a natural person or a business entity.  If you would like to designate an agent to act on your behalf, you and the agent will need to comply with our verification process: 

  • Requests to Know, Delete or Correct Personal Information: If the agent submits a request, the agent will need to provide us with your signed permission indicating the agent has been authorized to submit the request on your behalf.  We will also require that you verify your identity directly with us or confirm with us that you provided the agent with permission to submit the request. 
  • Requests to Opt Out of Sale or Sharing: If the agent submits a request to opt out of the sale of your Personal Information or the sharing of your Personal Information for purposes of cross-context behavioral marketing, the agent will need to provide us with your signed permission indicating the agent has been authorized to submit the opt-out request on your behalf.  

Please note that this subsection does not apply when an agent is authorized to act on your behalf pursuant to a valid power of attorney.  Any such requests will be processed in accordance with California law pertaining to powers of attorney.

Our Commitment to Honoring Your Rights

We will not discriminate against you for exercising any of your CCPA rights described above. Unless permitted by the CCPA, to the extent applicable, we will not deny you goods or services; charge you different prices or rates for goods or services; provide you a different level or quality of goods or services; or suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services. 

Shine the Light Rights

California Civil Code Section 1798.83, also known as the “Shine The Light” law, permits our customers who are California residents to request and obtain from us once a year, free of charge, information about the Personal Information we disclosed to third parties for direct marketing purposes in the preceding calendar year. If you are a California resident and would like a copy of this information, please contact us at hello@wfcla.co or write to us at: 

Angel City FC, LLC
3211 Olympic Blvd
Santa Monica, CA 90404
Attention: CA Resident Privacy Policy Questions

Contact Us

Please feel free to contact us if you have questions or concerns about this Privacy Policy, by emailing us at hello@wfcla.co or by mailing us at:

Angel City FC, LLC
3211 Olympic Blvd
Santa Monica, CA 90404
Attention: General Privacy Policy Questions